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Research papers

How to use guided meditation to achieve research Nirvana

Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Gauri Malhotra, Vivian Gonsalves, Sushma Panchawati, Devika Johar
October 6, 2017
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Citation

Malhotra, Gonsalves, Panchawati and Johar (2017a, October 06). How to use guided meditation to achieve research Nirvana. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-use-guided-meditation-to-achieve-research-nirvana


Research papers

Explaining why consumers behave as they do, globally, with implicit models

Implicit Theory principally addresses the marketer’s need for diagnostic problem-solving. It explains why people behave as they do, at different times in different situations on different occasions, in order to satisfy different need states....

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Peter Sampson
September 1, 1999
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Citation

Sampson, P. (1999a, September 01). Explaining why consumers behave as they do, globally, with implicit models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/explaining-why-consumers-behave-as-they-do-globally-with-implicit-models